Boosting Customer Footfall

Requirements Clarification & Assessment

1. Understanding the Objective: The primary goal is to increase customer footfall in a coffee shop. This involves attracting new customers while retaining existing ones.

2. Target Audience Identification:

   • Demographics: Identify the age, gender, occupation, and lifestyle of potential customers.
   • Behavioral Patterns: Determine the frequency of visits, preferred times, and purchase habits.

3. Current Business Analysis:

   • Sales Data: Analyze current sales data to identify trends and peak hours.
   • Customer Feedback: Collect and review feedback to understand customer satisfaction and areas for improvement.

4. Competitor Analysis:

   • Study competitors to identify their strengths, weaknesses, and strategies that attract customers.

5. Resource Availability:

   • Budget Constraints: Determine the budget available for marketing and operational changes.
   • Staffing: Assess if additional staff is needed during peak hours or for new initiatives.

6. Location & Layout:

   • Foot Traffic: Evaluate the current foot traffic in the area and potential for growth.
   • Store Layout: Understand the current layout's effectiveness in accommodating customers and enhancing their experience.