Podcast Expansion

Requirements Clarification & Assessment

1. Objective Clarification:

   • What is the primary goal of entering the podcast sector? Is it to increase customer engagement, attract new customers, or boost revenue?
   • Is there an expected timeline for evaluating the impact of this strategic move?

2. Current Business Model Understanding:

   • How does the current subscription model work, and what is the average customer lifetime value (CLV) based on current subscription fees?
   • What percentage of revenue is currently attributed to music subscriptions?

3. Podcast Offering Details:

   • What type of podcasts will be offered? Will they be original, exclusive, or a mix?
   • Will the podcasts be ad-supported, or will they require an additional subscription fee?

4. Market Research & Data Requirements:

   • Is there existing data on customer interest in podcasts? Are there any surveys or focus groups planned?
   • Should external data sources be considered, such as industry benchmarks or competitor analysis?

5. Technical and Operational Considerations:

   • What infrastructure or technological changes are required to support podcast integration?
   • Are there plans for partnerships or acquisitions to bolster the podcast offering?