Free Shipping Impact on Conversion Rates

Imagine you're part of an eCommerce startup team. An A/B test is conducted on the checkout page to test the hypothesis that highlighting free shipping boosts conversion rates. In the experiment group, customers are informed if a product is eligible for free shipping, while the control group receives no such information. After running the test for two weeks, we gather the following data: Control Group: - 3056 page visits - 1413 conversions - 46% conversion rate Experiment Group: - 2947 page visits - 1533 conversions - 52% conversion rate How would you analyze these results to determine if the test was successful?